Privacy Policy

This Privacy Policy describes how Groundview handles personal information that we collect through our mobile application, web dashboard, website, social media pages, online communications, and any other sites or services that link to this Privacy Policy (collectively, the “Services”). Groundview is a business-to-business platform that helps political campaigns, advocacy organizations, and other institutions manage field organizing and on-the-ground outreach.

This Privacy Policy does not apply to the personal information that our organizational customers collect, use, or process through their use of our platform. Our processing of such information is governed solely by our agreements with those customers. In turn, each customer's processing of your personal information is governed by their own privacy policies, not by this Privacy Policy.

Personal Information We Collect

Here's how we collect personal information in providing our Services.

Information You Provide to Us

Contact Details. Your first and last name and email address.

Account Information. Your password (stored encrypted) and organization affiliation.

Employment Information. Your role and your organization's name.

User Content. Content you may create or share with us during our relationship, including posts on our social media pages and comment sections.

Preferences. Language, interests, and other feedback or preferences that you might express during your use of our Services.

Marketing Data. Choices regarding our newsletters, surveys, and other marketing displayed or provided to you, and your preferred methods of receiving promotional communications.

Relationship Information. Details of your communications with us and details of your claims, complaints, and queries in general.

Information Collected Through the Mobile App

Location Data. Our mobile app collects precise location data during canvassing sessions, including latitude and longitude coordinates, location accuracy measurements, altitude, heading (direction of travel), speed, and timestamps. When you start a canvassing session, we track your location in the background even when the app is not actively in use, in order to map your canvassing route, associate field artifacts with specific locations, analyze coverage patterns, and detect dwelling time at locations. Location tracking only occurs during active canvassing sessions and can be stopped at any time by ending your session.

Photos and Media. Photos taken through the app, voice recordings and transcriptions, and associated metadata such as timestamps and location.

Voter and Contact Information. As part of field organizing activities, you may collect voter registration data, contact information, support levels and political preferences, conversation notes, and event attendance records through the platform.

Information Collected Automatically

Online Activity Data. Pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, duration of access, and whether you have opened our marketing emails or clicked links within them.

Device Information. Your device's operating system type and version, manufacturer and model, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 3G), and general location information.

Error and Diagnostic Data. Crash reports, error messages and stack traces, device state at time of error, and user actions leading to errors, collected to monitor app stability.

Automatic Data Collection Tools

Cookies. Cookies are pieces of information stored directly on the device that you are using and allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other traffic data. We and our service providers may use this information for security purposes, to facilitate navigation, display information more effectively, conduct analytics, and personalize your experience. We do not currently respond to browser do-not-track signals. You can read more information about cookies at http://www.allaboutcookies.org/manage-cookies/index.html.

Local Storage Technologies. These technologies provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.

Pixel Tags. Also known as web beacons and clear GIFs, pixel tags may be used to track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.

Google Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources. You can learn about Google's practices at https://policies.google.com/privacy, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

PostHog. We use PostHog for in-app analytics and product insights, including app usage patterns, feature interactions, screen views, and session duration. You may opt out of PostHog analytics tracking by contacting us at privacy@groundview.app.

Sentry. We use Sentry for error monitoring and crash reporting to maintain app stability and diagnose technical issues.

We need to collect personal information to provide the requested Services to you. If you do not provide the information requested, we may not be able to provide the Services. If you disclose any personal information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

How We Use Personal Information

Here's an overview of how we use personal information in providing our Services.

Administering the Services. To provide the Services to you, including arranging access to your account, verifying your information, responding to your inquiries, fulfilling your requests, and sending you administrative information such as agreements to provide the Services and changes to our terms, conditions, and policies.

Operations and General Business. To conduct our operations — such as troubleshooting, diagnostic testing, performance analyses of our systems and Services, testing of new system features, system and log maintenance, technical support, and hosting data — and to facilitate mergers, acquisitions, and other reorganizations and restructurings of our business.

Field Organizing and Canvassing. To enable field organizing and canvassing activities, including mapping and visualizing community engagement, generating insights from field data, and analyzing coverage patterns.

Marketing. To send you our newsletters, publications, and updates that we think may be of interest to you.

Relationship Building and Engagement. To respond to any posts on our social media pages and to conduct other user relationship building activities.

Personalizing Our Services. To personalize our interactions with you.

Improving and Developing Our Services. To conduct data analysis, monitor and analyze use of our Services, develop new features, enhance or modify our Services, identify usage trends, understand which parts of our Services are most interesting to users, and determine the effectiveness of our promotional campaigns.

Aggregation and Anonymization. We may anonymize and aggregate personal information that does not identify you or another individual and use and share such data for our own business purposes.

Security and Fraud Prevention. To conduct audits, verify that our internal processes function as intended and are compliant with legal, regulatory, or contractual requirements, monitor for and prevent fraud, and maintain system security.

Legal and Compliance. To fulfill our legal and compliance-related obligations, including complying with applicable laws and legal processes, responding to requests from public and government authorities, meeting national security or law enforcement requirements, enforcing our terms and conditions, protecting our operations and the rights, privacy, or property of our business, pursuing available legal remedies, making insurance claims, and defending claims.

How We Disclose Personal Information

Here are the types of entities to which we may disclose personal information in providing the Services.

Service Providers. We use service providers that provide hosting, information technology, customer support, email and communications delivery, analytics, mapping, AI processing, and other services for the purposes listed above. See “Third-Party Services” below for specific providers.

Professional Advisors. We use accountants, actuaries, auditors, experts, consultants, lawyers, banks, and financial institutions to support our business.

Authorities and Others. If we are required by law or legal process, or if we deem the disclosure appropriate for other legal, compliance, or fraud-prevention purposes, we may disclose personal information to law enforcement, public, regulatory, and government authorities, courts, or other entities that obtain valid subpoenas.

Other Online Services. When you interact with us, you may choose to share information and content on our social media pages and other online services.

Business Transferees. We may disclose or transfer your personal information to third parties such as acquiring entities and their advisors in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

Third-Party Services

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties. The inclusion of a link on our Services does not imply endorsement of the linked site or service by us. We use the following third-party services that may process your data, each of which has its own privacy policy governing their use of your information.

Analytics and Monitoring. We use PostHog (https://posthog.com) for analytics and product insights, Sentry (https://sentry.io) for error monitoring and crash reporting, and Google Analytics (https://policies.google.com/privacy) for web analytics.

Mapping and Geocoding. We use Mapbox (https://www.mapbox.com) for maps and location services, and Google Maps (Android only) for map display.

AI Processing. We use the Google Gemini API (https://cloud.google.com/vertex-ai) for AI-powered analysis of field notes and artifacts.

Transactional Email. We use SendGrid (https://sendgrid.com) for email delivery.

Data Storage and Security

We seek to use reasonable organizational, technical, and administrative measures to protect personal information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately.

Your data is stored using Google Cloud Platform services, hosted in Google Cloud data centers in the United States (us-central1 region). Our infrastructure includes a PostgreSQL database with automated backups and point-in-time recovery, Google Cloud Storage with encryption at rest, a private VPC network with encrypted connections (TLS/HTTPS), and Google Cloud Secret Manager for sensitive credentials.

Marketing Choices

You have choices regarding marketing-related communications. If you no longer want to receive marketing-related communications from us on a going-forward basis, you may opt out by following the unsubscribe instructions in any such message. We will try to comply with your request as soon as reasonably practicable. Please note that if you opt out of receiving marketing from us, we may still send you important administrative messages, from which you cannot opt out.

Data Retention

We retain personal information as long as reasonably necessary to achieve the purposes disclosed in this Privacy Policy. Retention periods are based on legal obligations, information sensitivity, security, technical functionality, and experience improvement considerations. Location tracking data is retained for historical analysis and reporting purposes. You may request deletion of your data at any time by contacting us at privacy@groundview.app.

Your Rights and Choices

You have the right to access your personal data, correct inaccurate data, request deletion of your data, export your data, opt out of analytics tracking, and control location permissions through your device settings.

Location Permissions

You can control location access through your device settings. On iOS, go to Settings > Privacy & Security > Location Services > Groundview. On Android, go to Settings > Apps > Groundview > Permissions > Location. You can choose “Allow While Using App” to track location only when the app is open, “Allow Always” to enable background location tracking during canvassing sessions, or “Don't Allow” to disable location tracking entirely (which limits canvassing features).

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to know if personal information is sold or disclosed, the right to opt out of the sale of personal information (we do not sell personal information), the right to request deletion, and the right to non-discrimination for exercising CCPA rights.

Other States

Residents of other states may have additional rights under applicable state privacy laws. Contact us to exercise your rights.

Data Processing Addendum

For organizations using Groundview, the voter and contact data you collect through the platform remains your property. We act as a data processor on your behalf. You are responsible for ensuring compliance with applicable data protection laws, obtaining necessary consents for data collection, providing privacy notices to individuals whose data you collect, handling data subject requests, and determining data retention periods for your collected data. We implement appropriate technical and organizational measures to protect the data you process through our platform.

Children

The Services are not intended for use by individuals under the age of 18. We do not knowingly collect personal information from individuals under 18.

Updates to This Privacy Policy

The “Last Updated” date at the top of this Privacy Policy indicates when it was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

• Email: privacy@groundview.app
• Organization: Groundview
• Website: https://groundview.app